Aitor Throup - Designing a Process Instead of Product

I first came across Aitor Throup when researching fashion illustration styles while at Parsons School of Design. I was amazed at the fluidity and motion that his illustrations portrayed, but even more impressed when I found out that he actually designed the clothing he was illustrating. Throup continues to design apparel, and products, focusing on his processes versus the products themselves. Take a look at this video in which he describes his design philosophy, and gives a glimpse at the way he works.