We work with many inventors on their ideas and we tell them upfront that new development for a product is hard. After our initial conversations and listening to our potential clients we can do our best to advise and either squash the idea or let it flourish. There is usually a large amount of capitol to create a new product and commercialize it. There is no certainty that their product will be viable in the market place and there are no right answers. Doubts come from shaking things up. Balancing doubt and overconfidence is an important part of being brave enough to keep pushing forward. New ideas can’t get turned into products without the skills to navigate this complex and emotional stage in product development.
In sailing it takes a team and a good boat to accomplish the remarkable balancing feats to keep the boat sailing through gusts, wind shifts and course changes.